Build your brand, extend your reach, and increase leads with the POOL & SPA NEWS media network. From print and online advertising to strategic marketing solutions, partner with POOL & SPA NEWS to create an effective marketing campaign to build impact and frequency in your target markets.
In addition to traditional print and run-of-site online advertising below is a sampling of our additional products to enhance your marketing strategy.
Combination Program
POOL & SPA NEWS advertisers qualify for special combination rates when they advertise in AQUATICS INTERNATIONAL.
Special Advertising Sections
Published as run-of-press or inserts, special advertising sections can be developed by Hanley Wood's special projects staff.
The Directory
The industry's most popular buying guide puts your advertising message in front of buyers-right when they're ready to purchase. The POOL & SPA NEWS Directory lists products by category, with more than 1,700 brand names and 1,300 suppliers-plus 1,500 key industry executives and websites. Opportunities include the Directory Brochure Program, the Logo First Program, and the Online Directory. Email Mary Beth McCoy at mbmccoy@hanleywood.com for more details.
Product Showcase
Promote your company’s products, brochures and catalogs with a four-color, 1/8 page ad including photograph, copy, contact information and a reader service number. Showcases appear four times a year.
Classified Advertising
POOL & SPA NEWS classifieds are a perfect vehicle for filling vacant positions, hiring personnel, products for sale, and educational opportunities.
Editorial Webinars and Online Events
POOL & SPA NEWS produces content-heavy, editorially-driven Webinars focused on key high-end home building topic areas and industry trends. These programs provide dynamic environments for lead generation and reinforcing industry leadership and expertise. Exclusive sponsorship opportunities are available.
Strategic Marketing Services
Hanley Wood’s marketing services span the spectrum of strategic and creative capabilities you might need to reach, inform, and engage key audiences. These include the need to extend brand reach and awareness. Establish and articulate a differentiated position and message. Generate and nurture leads. Support a sales force or dealer network with sharp messages and effective tools. Equip and inspire front-line employees and other stakeholders to be effective brand stewards. Targeted multiplatform sponsorships are available.
List Rentals
Scott Perillo | Statlistics | 203.778.8700 | s.perillo@statlistics.com
Reprints
Brad Hairhoger | YGS Group | 717.505.9701 x128 | brad.hairhoger@theygsgroup.com
Contact your Regional Sales Manager for additional information and sponsorship details on these high-impact programs.