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  From The Editor
Erika Taylor Editor, POOL & SPA NEWS From the EditorPOOL & SPA NEWS media network has only one mission: Provide our readers with thought-provoking and informative content that is actionable in their day to day business. It is our sincere belief that if a publication serves its readers, everything else will fall into place. This philosophy has rewarded was us numerous editorial accolades including the prestigious Jesse H. Neal Award. Still, what means the most to us is that year after year the industry has indicated that POOL & SPA NEWS is the most essential magazine in their day-to-day business. This praise acts as an inspiration for us to push our content to even greater heights. For the coming year we have mapped an aggressive course to deliver even more value to our audience by adding Webinars, instructional videos and more in-depth articles that will challenge our readers to rethink and overhaul their go to market strategy. This mission statement would not be complete without acknowledging our advertisers. Without them none of this would be possible. It is our desire that everyone involved join us in our commitment to provide the best business-to-business publication in the industry. As such, we openly solicit ideas, comments and suggestions. We look forward to serving you. Reach the top buyers in the market with POOL & SPA NEWS—and deliver the most powerful message possible with our extensive media network:
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